Google Optimize and Optimize 360 shutting down could affect web developers ability to perform A/B tests on sites.
Google Optimize, formerly known as Google Website Optimizer, and Optimize 360 will no longer be available after September 30, 2023.
The freemium testing tool and web analytics company allows users to run experiments to help online marketers increase visitor conversion rates for websites.
Google says that for now, all experiments and personalizations will continue to run, but any that are still active after September 30, will cease to exist.
Google Optimize was launched over five years ago with the aim of helping businesses test and improve website user experience.
