Notably, Apple did not increase the suggest retail price of its biggest phone year over year.
TL;DR: The latest iPhone 14 Pro Max starts at $1,099 but it costs Apple far less to build the handset. According to Counterpoint Research’s latest bill of materials (BoM) analysis, the 128GB iPhone 14 Pro Max mmWave variant costs Apple $474 to produce while the sub-6GHz model checks in at $454. Assuming a 44 percent mmWave mix, the blended BoM ends up being around $464 which is roughly a 3.7 percent increase compared to the iPhone 13 Pro Max.
Notably, Apple did not increase the suggest retail price of its biggest phone year over year.
Counterpoint said the phone’s display, processor and camera system all have a larger share on the BoM list than they did a year earlier.
