«If you think you can get away with baseless claims that your product is AI-enabled, think again.»
A post on the FTC’s Business Blog with the tile Keep your AI claims in check (opens in new tab) offers a warning to companies working in AI. It’s a politely worded, business-friendly note from a lawyer at the USA’s top trade regulator. The warning? When it comes to making claims, they need to check themselves before they wreck themselves.
The FTC acknowledges that artificial intelligence or AI has no fixed meaning in tech. It’s nothing but marketing. That said, the FTC goes on to warn tech companies they need to take care when exaggerating their product’s capabilities, ensure they’re not saying it’s better than a non-AI product, and be sure that they’re aware of the risks in letting a program make calls the company will be liable for.
Oh, and they’re really clear on this one: Don’t say your product uses AI if it doesn’t use AI.
