The new features that Bing and Edge users can access include a new Shopping Guide with product suggestions, along with summaries of reviews in Bing Chat, and Price Match features as well.
Microsoft wants to make shopping online easier when using the Bing search engine, Bing Chat, and the Edge web browser. Today, it announces new Microsoft Shopping features that will use generative AI to give online buyers some new options.
In a post on the Bing blog today, Microsoft stated it has added new Shopping Guides in Bing and Bing Chat in the US, and in Edge worldwide. It offered an example of how this will work:
Start by going to Bing.com and typing “college supplies” into the search box. Your shopping assistant for the web will do the research for you, using AI to generate a tailored Buying Guide that tells you what to look for in each category, offers product suggestions, and shows the specifications of multiple, similar items next to each other in a smart compare table, so you can quickly compare options without having to click around to various websites.
