Bud Light’s parent company expressed confidence Thursday that its US market share has stabilized after a promotion with a transgender influencer cut into sales. Anheuser-Busch.
Bud Light’s parent company expressed confidence Thursday that its US market share has stabilized after a promotion with a transgender influencer cut into sales. Anheuser-Busch Inbev said Thursday that its US revenue fell 10.5% in the second quarter. Bud Light sales plunged during a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April. The company said its total US market share for all brands fell more than 5% to 36.9% in April, but it then remained stable from the end of April through the end of June. Some of the company’s brands, like Busch Light and Michelob Ultra, have gained US market share, the AP reports.
