The Eras Tour has come to a close in America (for now), and Starbucks wants to have some fun with this occasion.
Taylor Swift is the biggest star on the planet right now, and it seems like her popularity continues to grow with each new release and stop on her The Eras Tour. Her immense popularity has clearly caught the attention of major companies looking to leverage her influence without resorting to costly endorsements or advertisements, and now one has announced a fun connection to the pop superstar.
TMZ reports that Starbucks SBUX , one of the world’s biggest companies, has devised a strategic plan to tap into Swift’s widespread appeal. The coffee giant is set to introduce a new playlist in its U.S. stores that pays homage to the artist’s musical catalog. It seems that for a certain period, Starbucks patrons may be exclusively treated to Swift’s many, many songs.
The company itself confirmed the news to TMZ, disclosing that 122 of Swift’s songs will be played across its many locations, coinciding with the conclusion of her American leg of The Eras Tour.
