A landmark moment for Apple’s biggest, priciest iPhone
If you’re a fan of iPhones with massive 6.7-inch screens, you’re definitely not alone –and some new stats for 2023 show that Apple iPhone Pro models have topped global annual shipments for the first time.
According to market analysts Canalys, the iPhone 14 Pro Max was the biggest-selling smartphone worldwide during 2023, closely followed by the iPhone 15 Pro Max. As the firm states, this reflects «the market’s premium shift» and also the continued dominance of the iPhone, which took seven of the top 10 spots.
But what’s particularly interesting is that, in a year when an iPhone Pro model topped global shipments for the first time, it was Apple’s two most recent Pro Max models that took the top spots, rather than its smaller, 6.1-inch Pro models. Looking at the growing divide between the Pro and Pro Max lines in terms of features, that’s clearly been an intentional tactic from Apple.
As you can see in our iPhone 15 Pro vs iPhone 15 Pro Max comparison, Apple’s priciest model is no longer just a super-sized version of the standard Pro. With the Pro Max, you get exclusive features like a 5x optical zoom, alongside superior battery life, a larger screen, and more.
