Banter or bold strategy: OnePlus points out competitors’ flaws
OnePlus could be seen as throwing shade at its pseudo rivals Samsung and Apple after the launch of its new smartphones the OnePlus 12 and OnePlus 12R. But is it all banter or should the one-time smartphone upstart concentrate on making its devices more competitive?
The OnePlus launch event called Smooth Beyond Belief took place just seven days after the Samsung Galaxy Unpacked launch of the AI-focused Samsung Galaxy S24 series but showed the very different direction the companies are heading.
OnePlus took the unconventional approach of kicking off the launch of the OnePlus 12 and 12R by pointing out the flaws of other devices, host, Ishita Grover stated: “We have seen a slew of typical complaints that have plagued our competitors.»
On the screen were fourteen complaints about non-specific phones, Ishita then went on to say these comments made it clear where OnePlus would target its efforts. Throwing stones
While no particular brand or models were mentioned, comments including “Charges slowly with a 20 or 25W charger” could be directed at the base model Samsung Galaxy S23 which only had 25W charging. It could be aimed at the iPhone 14 Pro Max which charges at a comparatively lower 27W.
Meanwhile, it has to be said, that OnePlus phones have been going above and beyond by sporting some of the fastest charging for years with the OnePlus 12 offering 100W maximum charging.
Battery health issues were also mentioned with some degrading rapidly, which could be referring to some iPhone 14, and 14 Pro’s dropping to 90% in the first year. While OnePlus claims it has its battery health engine to maintain the longevity of its phone batteries.
There are also several comments about overheating that could be referring to the Samsung Galaxy S22 series, Galaxy Z Flip 4, or Galaxy S23 FE that all used the Snapdragon 8 Gen 1, which was known for overheating in some phones. However, OnePlus’ phones have also been accused of overheating issues in the past, especially the OnePlus 9 Pro.
