Jerry Seinfeld’s directorial debut about the development of Pop-Tarts, ‘Unfrosted,’ also stars Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer and others.
Jerry Seinfeld and his all-star cast are “drunk on sugar-power” in the new trailer for “Unfrosted,” a film that chronicles Pop-Tarts’ origin story. That’s how the comedian described the film in a 2018 tweet when it was just a nebulous concept.
“Imagine the drunk on sugar-power Kellogg’s cereal culture of the mid-60’s in Battle Creek, MI,” Seinfeld tweeted. “That’s a vibe I could work with.”
Six years later, the trailer for the film was released Thursday, featuring a star-studded ensemble and Seinfeld’s signature lighthearted humor. The film marks the comedian and actor’s directorial debut.
Seinfeld stars alongside Melissa McCarthy and Jim Gaffigan as Kellogg’s executives trying to compete with rival company Post Cereal’s new shelf-stable breakfast pastry, “Country Squares.
