YouTube executives were bullish on the initiative in a recent earnings call.
First reported by Android Authority, a recent Google earnings call included praise for a pilot program to show users ads when they pause videos on YouTube’s TV app. The company has so far only experimented with pause ads on the TV app, but its apparent success is a cause for concern with future inclusion on the mobile or desktop versions of YouTube.
Google Chief business officer Philipp Schindler said on the call that «In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content.
