«Glasses are the ultimate incarnation of this vision,» he added.
Six months into its big AI turnaround, Meta believes 2026 will be the year it starts reaping the benefits.
The tech giant has spent billions upon billions on Meta Superintelligence Labs, poaching top talent from the likes of OpenAI, Apple, and more in the hopes of revitalizing its failing AI initiatives.
The company is hoping to prove that it’s finally eating the fruits of that commitment with a bunch of new AI models and products it will ship out over the coming months, Meta CEO Mark Zuckerberg said on the company’s earnings call on Wednesday. But maybe don’t expect anything groundbreaking.
“I think this is going to be a long-term effort,” Zuckerberg said. “This is a journey that we’re on, and the first set of things that we put out, I think, are going to be more about showing the trajectory that we’re on rather than being a single moment in time.”
Going beyond just model and product announcements, Meta is hoping that 2026 is the year it can use AI to make its existing offerings even more hyper-tailored to you. For the average user, it’s going to look like an Instagram feed of eerily targeted content, thanks to an LLM-enhanced recommendation system that can understand “people’s unique personal goals” and tailor ads and feeds accordingly.
“Today, our apps feel like algorithms that recommend content,” Zuckerberg said. “Soon, you’ll open our apps, and you’ll have an AI that understands you and also happens to be able to show you great content or even generate great personalized content for you.”
These recommendation models will leverage the world knowledge and reasoning capabilities of LLMs to make better guesses of what content you would like.
