This Sunday’s Super Bowl marks the occasion when the leading creatives in the advertising game put their best game face on for us. Which commercials will be the most memorable, most emotional, the funniest, the most technically astonishing? And would viewers even be able to remember the products being sold?
To view the commercials, click through our gallery — you can advance by hitting the next button in the upper right. More commercials will be added as they become available online.
A little girl competes in a soapbox derby race while her dad, in voiceover, contemplates the world into which she was born — one in which women are valued less than men — and how that world is changing. An emotional testament to girl power (especially to those sitting behind a wheel), and to pay equality in the workplace, to which Audi has pledged its commitment. Agency: Venables Bell & Partners.
This extended cut of «Man and Machine» (featuring just the LC model) stars dancer Charles «Lil’ Buck» Riley, with vocals by Sia («Move Your Body») and narration by Minnie Driver. Directed by Jonas Åkerlund. Agency: Team One.
Hyundai’s Super Bowl ad was not available for pre-screening, because it hadn’t been shot yet. It will actually be filmed during the game , featuring fans’ reactions, and shown right after the final play. Their campaign line is: «This year, some of the better moments of the Super Bowl won’t only happen on the field. »
If celebrities’ yearbook photos could talk, they’d tell us to continue to chase our dreams. This clever ad’s FX bring authentic high school yearbook pictures of TV, film, sports and comic book legends like Tina Fey, Robert Redford, Magic Johnson, Stan Lee and Steve Carell to life. Directed by Angus Wall (who won two Oscars for editing «The Social Network» and «The Girl With the Dragon Tattoo»), Honda’s clever ad — part of its «Power of Dreams» campaign — also showcases the CR-V 20 SUV, though the car being sold seems secondary to the concept of pursuing dreams, as told by some notables who’ve certainly achieved theirs. Agency: RPA.
The automaker’s «That’s Not a Buick» campaign continues with this goofy take on kids football, featuring Cam Newton and supermodel Miranda Kerr. Agency: Publicis Groupe’s EngageM-1.
With Ford transitioning from a mere automaker to a «mobility company» (through a mix of smart technologies, electric and self-driving cars, car-sharing and ride-hailing apps), their whimsical commercial shows the ignominy of being stuck — and the joyous freedom of getting un-stuck. With Nina Simone’s jaunty «I Wish I Knew How It Would Feel To Be Free,» and the dulcet tones of narrator Bryan Cranston. Agency: Global Team Blue.
Mercedes-Benz skipped last year’s Super Bowl, but now they’re back, courtesy of the Coen Brothers, who direct this comical scene at a biker bar with none other than Peter Fonda (and a Mercedes-AMG GT C Roadster). Is it heresy that the Easy Rider himself is sporting four wheels and not two? Agency: Merkley and Partners.
Melissa McCarthy stars as a wannabee eco-warrior whose efforts to save whales, trees, polar icecaps and the like run afoul of gravity and the laws of physics in the most slapstick fashion. Fortunately she has a Kia Niro hybrid crossover vehicle to ferry her in comfort from eco war zone to eco war zone. Agency: David & Goliath.
Budweiser proves you don’t need puppies or Clydedales for an emotional ad. And in today’s political climate (where the idea that an immigrant is of questionable value to the United States is raised by certain people in the White House), the commercial is a sharp, patriotic jab to the gut. «Born the Hard Way» is a 60-second story of immigrants, namely one Adolphus Busch, a brewmaster from Germany who makes a perilous journey to America in the mid-1800s. Confronted by anti-immigrant bias and overcoming tremendous adversity, he manages to work his way to St. Louis, where he joins forces with another immigrant, Eberhard Anheuser. The rest, as they say, is history.
Directed by Chris Sargent and filmed in New Orleans, the commercial reminds us that, yes, immigrants — including brewmasters — are who have always made America great. (And it’s a message that has caused some controversy — som have called for a boycott of Budweiser .) Agency: Anomaly.
The spirit of Spuds MacKenzie escorts a lonely beer drinker on a «Christmas Carol»-like journey through parties past, present and future. Agency: Weiden & Kennedy.
The «Busch Guy» wants you to enjoy the great outdoors with a cold (and very loud) can of fizzy Busch beer. Agency: Deutsch New York.
While Anheuser-Busch’s beer competitors are locked out of the Super Bowl broadcast, purveyors of wine are welcome! Yellow Tail’s ad makers are no doubt hoping that «Wanna pet my roo? » (spoken to comely model Ellie Gonsalves) becomes a catch phrase, though the relative paucity of actual kangaroos in America leads us to suspect it’s a double entendre. Those naughty Aussies!
There is something that Freemasons, the Illuminati and those guys in charge of Area 51 know that we shouldn’t: Avocados from Mexico are delicious and good for you! The commercial’s humor is a little thin, compared to the hypnotic teaser that Avocados from Mexico released just a few days ago featuring comedian Jon Lovitz, which is so visually scrumptious we want more, more! Agency: Omnicom Group’s GSD&M.
Two Colonel Sanders (Billy Zane and Rob Riggle) are crammed into one 15-second commercial for KFC’s Georgia Gold Honey Mustard BBQ. But only one is gold-plated. Agency: Wieden+Kennedy.
Last month Wendy’s Twitter account scorched a troll who questioned the fast food outlet’s claim that their beef is never frozen. Now the war between Wendy’s and other burger joints is heating up, in a Super Bowl ad in which the other guys’ frozen beef patties are given a real roasting, courtesy of Foreigner and a hair dryer. Agency: VML.
Throwing Skittles at your true love’s bedroom window late at night is certainly better than pebbles. They taste better, and they’re more fun to share. Agency: Omnicom Group’s Adam & Eve/DDB.
John Cena is the voice of Ernie the Elephant, who appears to be taking this New Year’s resolution about getting into shape a little too hard. Agency: Wonderful Agency.
King’s Hawaiian dinner rolls are so popular they’ll disappear … through the wall? Agency: Levit Agency/Gartner.
Pepsi is launching its new premium line of bottled water with electrolytes, to the tune of John Legend’s «Love Me Now. » Directed by two-time Oscar-winning art director Robert Stromberg («Avatar,» «Alice in Wonderland»), the commercial demonstrates how a clear liquid can add color to our lives. Agency: R/GA.
Action stars Jason Statham («The Transporter») and Gal Gadot («Wonder Woman») deftly take out some Eurotrash thugs at a smart restaurant, while enterprising young chef Felix — using wix.com to create a website — is oblivious to the mayhem. A two-minute «director’s cut» was also posted online. Agency: Internal.
Wix is also sponsoring a contest , with a prize of $50,000. The catch? You have to post Felix’s picture as the profile photo on your Facebook page. Way to go, Wix — promoting individualized and disruptive webpages with customizable add-ons while also asking people to make all their Facebook pages look the same.
John Malkovich has been delighting stage and screen audiences for four decades — longer than there have been domain squatters, which didn’t even exist before the web. And neither did the plaintive wail, «Get out of my name! » Agency: John X. Hannes.
The game machine maker hasn’t scrimmaged with Super Bowl advertisers until now, and their first commercial is a bouncing celebration of how every moment of the day is an opportunity to play. In addition to promoting the Switch, a combination home console and portable gaming system (on sale next month), the ad shows glimpses of the games «The Legend of Zelda: Breath of the Wild,» «Mario Kart 8 Deluxe,» and «Splatoon 2. » Music: «Believer» by Imagine Dragons. Agency: Leo Burnett/Deutsch Inc.
It’s kind of hard to believe that a mobile SLG game would be as thrilling as the lavish commercial produced to promote it, in which armies separated by era and continent converge on a mythical battlefield, the assault led by George Washington (Aaron Eckhart), King Arthur (Jeffrey Dean Morgan), and Empress Wu Zetian (Fan Bingbing). But with the music of Kubrick’s «Barry Lyndon» as accompaniment, the lump in the throat grows, and we’re hooked. Agency: Butler, Shine, Stern & Partners.
Yes, guys, you’ve been warned: your significant others who are watching the Big Game with you will get to see — among the car and beer ads — a reminder that Tiffany HardWear is now on sale, in Tiffany’s very first Super Bowl ad, featuring Lady Gaga (the face of their «Legendary Style» campaign), showing in 10 markets. It’s also their first TV commercial in 20 years. Agency: In-house/Grace Coddington.
The movie spots set to air during the Super Bowl are for the most part recuts of recently-released trailers.
Patriots quarterback Tom Brady has more screen time than just his performance on the field this Sunday — he also stars in this winking commercial about Intel 360-replay technology, in which multiple HD cameras help generate a rich, 3D viewing experience. Now let’s get a referee to judge on that five-second rule! Agency: McGarryBowen.
You may be driven to extremes to get out of a cellphone contract, but wasting a perfectly good car seems a little drastic. Agency: Droga5.
Justin Bieber, Rob Gronkowski and Terrell Owens show off their end zone moves. Agency: Publicis Seattle.
The most Pythonesque of this year’s commercials shows the reactions — horrified, sensationalized, befuddled — to the gruesome injuries that have befallen Humpty Dumpty after his nosedive off a wall while he was using his smartphone to do his taxes. Agency: Wieden & Kennedy Portland.
Proctor & Gamble is buying its first Super Bowl commercial for Mr. Clean, and for once viewers will not be able to complain that Super Bowl commercials only crassly exploit the female body. Now, there is a cartoon guy in tight pants wielding a mop with abandon. Agency: Leo Burnett Toronto.
The construction supply company’s first Super Bowl ad is an emotional tale of a Latin American mother and daughter embarking on a long, difficult journey. The 90-second commercial posted online before game day is actually only the start of the story; its conclusion was to air during the game, until Fox rejected the commercial because it depicted the characters confronting a border wall.
A reworked commercial is in the works, while the associated website, journey84.com , claims the original content «deemed too controversial for TV» will be available online at halftime. Agency: Brunner, Inc.
David Morgan is a senior editor at CBSNews.com and cbssundaymorning.com.
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The Times reports that shadow international trade secretary Barry Gardiner has received more than £180,000 in staff costs from a law firm with links to the Chinese state. The paper says the MP has declared the payments and there is no suggestion of impropriety. Mr Gardiner tells the paper he had never been «improperly requested by, or influenced by» the law firm.
Britney Spears revealed a little more than she meant to while performing on stage on Wednesday during her Piece of Me residency in Las Vegas. 
President Donald Trump’s immigration executive order has led to the cancellation of tens of thousands of US visas, officials say. 
Mexican drug lord Joaquin «El Chapo» Guzman has complained in court about his conditions of custody in a US jail. 
自民党の元衆議院議員で、大蔵大臣などを務めた林義郎氏が３日夜、、多臓器不全のため、東京都内の医療施設で亡くなりました。８９歳でした。 林氏は山口県下関市の出身で、旧通産省を経て、昭和４４年の衆議院選挙で旧山口１区から立候補して初当選し、１１回連続で当選しました。 この間、昭和５７年に、第１次中曽根内閣の厚生大臣として初入閣し、その後、衆議院の国際平和協力に関する特別委員会の委員長として、自衛隊をＰＫＯ活動に参加させるためのＰＫＯ協力法の成立に力を尽くしました。 税制や財政の分野にも精通していた林氏は、宮沢改造内閣で大蔵大臣に起用され、自民党の税制調査会長なども務めました。また、議員外交にも積極的で、日中友好議員連盟の会長も務めました。 一方、平成元年８月に行われた当時の宇野総理大臣の後任を選ぶ、自民党総裁選挙に立候補しましたが、海部元総理大臣に敗れました。 林氏は平成１５年の衆議院選挙には立候補せず、政界を引退していて、３日午後８時ごろ、多臓器不全のため、東京都内の医療施設で亡くなりました。自民党の林芳正元農林水産大臣は、林氏の長男です。
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В Авдеевке снаряд террористов попал в пятиэтажный жилой дом. В одной из квартир находились мать с пятерыми детьми. Об этом сообщил начальник Главного управления Национальной полиции в Донецкой области Вячеслав Аброськин на своей странице в Facebook. 
