Snapchat on Monday unveiled a new curated short-form video feed in a stepped up challenge to social media rivals like TikTok.
The new format …
Snapchat on Monday unveiled a new curated short-form video feed in a stepped up challenge to social media rivals like TikTok. The new format called Spotlight will allow Snapchatters to see content from influencers and other members of the network popular with young smartphone users. Spotlight is aimed at broadening the connections among Snapchat users by enabling anyone to create a video that gets distributed on the platform. It aims to encourage more users to create short-form video “snaps” which can be embellished with filters and augmented reality effects. “We designed Spotlight to entertain our community while living up to Snapchat values, with our community’s well being as a top priority,” said a statement from Snapchat parent firm Snap Inc. announcing the new service. Spotlight is being launched in the US, Canada, Australia, New Zealand, Britain, Ireland, Norway, Sweden, Denmark, Germany, and France, and in other markets later.
