Sony’s PlayStation took first place for the most-seen gaming industry commercials, its third time in a row. Nintendo got 21.4 percent of TV ad impressions.
Sony’s PlayStation once again took first place for the most-seen gaming industry commercials, its third time in a row. Meanwhile, Nintendo edged up a bit with 21.4 percent of TV ad impressions for gaming brands, while chart newcomer Oculus VR made an appearance at No. 4.
GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game makers are putting major muscle behind.
Below are the top five most-seen gaming industry TV advertisers from Nov. 16 through Dec. 15.
The holiday season is in full swing and gaming industry TV ad impressions are up once again, with nearly 5.4 billion from the previous period’s 4.5 billion. In total, 26 brands spent an estimated $101.
