The consumer giant said it did not expect to make a profit in the country “for the foreseeable future.”
Nestle said Wednesday that it was suspending sales of its KitKat and Nesquik brands in Russia, the latest effort from a global consumer giant to rethink operations in the country as it wages war on Ukraine. Global brand owners including Unilever, Procter & Gamble and Coca-Cola have been under pressure to pull out of Russia as Western countries try to squeeze Russia’s economy and thwart its ability to the fund the war. But these brands are balancing multiple concerns, such as leaving behind investments in brands and factories, potentially disrupting complex supply chains and supporting sometimes sizable workforces.
