A change of strategy at Samsung headquarters made Apple and its iPhone the top-selling smartphone of 2023.
A change of strategy at Samsung headquarters made Apple and its iPhone the top-selling smartphone of 2023. At least, this is what research firm Canalys believes after revealing the preliminary numbers of smartphone shipments in Q4 2023.
According to the study, worldwide smartphone shipments grew 8% yearly in the fourth quarter of 2023, reaching 320 million units. With the first growth in seven consecutive quarters, Apple led the market with a 24% share of shipments thanks to the new iPhone 15 series.
On the other hand, Samsung took second place with 17%, followed by Xiaomi with over 20% growth, and Transsion in fourth place, benefiting from emerging market recovery. Canalys Research explained that Samsung’s new focus on the mid-end to high-end market paid a price, as it won profitability but lost share in the low-end segment:
“The top two players are eagerly looking for new growth drivers for their smartphone businesses as both suffered market share declines in Q4,” said Canalys Research Manager Amber Liu.
