Google has announced a handful of new advertising tools and solutions for both advertisers and publishers, which should help them target the right users and monetize their services more easily.
Google’s I/O developer conference is well underway, and the company had some news to announce for advertisers and publishers. With the new tools and services, it should be easier for advertisers to find the right users to advertise for, and app publishers should be able to monetize their offerings more easily.
For advertisers, Google is offering the option to bid on a target return on ad spend (tROAS) for Google App campaigns, which essentially means they can automatically spend more in advertising for users who are more likely to spend more in return, and advertise less for those who are less likely to spend money.
