Netflix has partnered with French retailer Carrefour. The partnership will lower the cost of subscriptions and bring more users to the platform. Netflix is set to release its Q4 2023 results on January 23.
Streaming giant Netflix has partnered with French retail chain Carrefour. The partnership seeks to lower the cost of subscriptions to attract more subscribers to the platform.
This one-of-a-kind deal was announced on January 15, and it will be exclusive to customers based in Rouen and Bordeaux cities in France. These customers will receive no-commitment subscriptions with ads on the standard €5.99 per month.
The offer also comes with a 10% discount on Carrefour brand products. The deal will benefit both Netflix and Carrefour, adding the number of subscribers and customers on both platforms.A One-Of-A-Kind Netflix Deal
This partnership marks the first time that Netflix is offering subscriptions by working with a leading retailer. The streaming giant is planning to extend the collaboration beyond the two cities.
The announcement said that if the pilot conducted in Rouen and Bordeaux does not work, the Carrefour Plus program will run across the entire France by the end of the year. Given the increased concerns about high streaming costs, it is likely that Netflix and Carrefour customers might hop on to the deal for win-win benefits.
