With a clear understanding of your market, a strong UVP, effective networking, and a robust digital presence, you’re well on your way to success.
We encourage you to watch the YouTube video above before diving into this guide, the video complements this guide with practical examples and ideas.
Introduction
Getting your first customer is a milestone that can set the tone for your startup or agency’s future. It’s a validation of your business idea and a test of your market understanding. In this guide, co-authored with Brandie Grace Wong, an expert in operations and strategy from Totally Brand It, we’ll delve into actionable strategies to help you secure that all-important first customer.
Understanding Your Target Market
Identifying Your Ideal Customer
Who exactly is your ideal customer? This fundamental question shapes your business’s entire trajectory. Conduct thorough market research to understand your customer’s needs, behaviors, and pain points. Remember, a well-defined target market is a cornerstone of successful marketing strategies.
Insights from Brandie on Market Analysis
Brandie emphasizes the importance of empathy in understanding your market: «Put yourself in your customers’ shoes. What would you want from a service like yours?»
Crafting Your Unique Value Proposition
What Sets You Apart?
In a sea of competitors, your unique value proposition (UVP) is your beacon.
